If you frequent our store, you might notice some coffee bags marked "Getu Bekele Selection." This name, especially among those who love Ethiopian beans, is a golden seal of quality in the coffee world.
Simply put, Getu is a true "variety master." Not only is he a senior Q-Grader, but he also wrote a textbook-level guide, "A Reference Guide to ETHIOPIAN COFFEE VARIETIES," to clarify the thousands of native Ethiopian coffee varieties. He spends most of his time traveling across East Africa, from Kenya to Congo, personally teaching farmers how to improve cultivation techniques, increase yield, and bring these top-tier beans to the international market.
So, when you see his name on the packaging, you can understand it as a professional guarantee. It means not only that the beans are of pure lineage but also that every step, from varietal selection to post-harvest processing, has been overseen by this master's discerning eye. Following Getu's selections usually won't lead you astray.
Getu Bekele Ethiopian Race Master
