If you frequently visit our store, you might have noticed some bean bags marked with "Getu Bekele Selection." In the coffee world, especially for those who love Ethiopian beans, this name is practically a gold standard for quality.
Simply put, Getu is a true "variety master." He is not only a seasoned Q-Grader but also wrote a textbook-level guide, "A Reference Guide to ETHIOPIAN COFFEE VARIETIES," to clarify the thousands of native varieties in Ethiopia. He spends most of his time traveling across East Africa, from Kenya to Congo, personally teaching farmers how to improve cultivation techniques, increase yields, and bring these top-tier beans to the international market.
So, when you see his name on the packaging, you can interpret it as a professional guarantee. It not only signifies that these beans are of pure lineage but also means that from variety selection to post-harvest processing, everything has been overseen by this master's discerning eye. Following Getu's selection usually won't lead you astray.